Marketing Strategy & Planning

Crafting a comprehensive marketing strategy and an effective marketing plan is a must for businesses of any size. A detailed plan will help ensure the areas your business invests in gives you the maximum return on investment, whilst reaching your target customers.

Working closely with either the business owner, or senior management team, we develop a strategic marketing plan following tried and tested processes.

Our team is committed to creating cost-savvy solutions that are specifically tailored to your business, so you can make the most of your marketing budget.

No matter the size of your organisation, or budget, having a well thought-out marketing plan is essential; our experienced team are here to help you craft or tweak your marketing plan so you can stay on track with your goals.

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Creating an actionable plan.

Crafting a Strategic Marketing Plan to Achieve Your Business Goals 

The first step in creating an effective marketing plan is developing tangible objectives and targets. You must define what it is you want to achieve with your business, as this will help guide your decision making when it comes time to choose ways to achieve these goals.

Once you have set specific targets, such as increasing sales by a certain percentage or achieving a certain number of new customers, then you can start brainstorming ways to do this effectively.

It's important that these objectives are realistic yet challenging so that they push your sales and marketing team forward but don’t discourage them from attempting ambitious goals.

Analysing your customers.

Once the objectives have been established, it's time for research! Studying customer behaviour and trends helps paint a picture of who potential customers are and what motivates them in their purchasing decisions. Understanding who makes up your target audience will be integral when it comes time to create tailored campaigns that speak directly to them.

It's also important to consider external factors such as changes in technology and trends within the industry when formulating your plan – after all, these changes could significantly affect customer behaviour.    

Executing your marketing strategy

Executing the strategy.

Crafting an effective marketing plan requires careful consideration of multiple factors ranging from customer analysis to budget constraints. It’s important that each step taken towards creating this plan is thoughtful and intentional so that each objective set out can be met with confidence and efficiency.

Once all the data has been collected and analysed it's time for execution! Developing tactics around the objectives you have set out should be done through careful consideration of available resources – both financial and personnel – at your disposal.

Whether internal staff or an external marketing partner, it is essential that those executing the strategy understand what needs to be done in order for the end goal of increasing profits or gaining customers is achieved.

Make sure there are methods in place for tracking progress against objectives so that any necessary adjustments can be made during execution if need be.

Keep it simple.

Are you looking for the perfect marketing partner?

Applebee Marketing & PR will be your go-to partner. Our friendly and professional team tailors services to fit both small and large businesses needs, ensuring a consistent level of quality regardless of project scope or size. We have years of expertise in crafting tailored solutions that suit any projects, ranging from branding revamps, product launches to strategic planning.

For those looking for guidance on how best maximise resources available while meeting corporate goals - look no further! Let our dedicated team handle all your marketing efforts with complete transparency. You'll know exactly what’s happening every step along the way so you can rest easy knowing your business is in great hands!

Have a project in mind? Let’s talk about it. 

Every business, product, service and customer is different. We tailor our marketing & PR services and the support we offer to best suit the needs of your business, your target customer and your budget. It's all about helping you engage with your target customers.

Did you know?


Thanks to a successful marketing campaign 40 years ago. KFC is so popular in Japan that customers must place their Christmas orders two months in advance.

Let's Talk.


Get in touch today and let's talk about what it is you're looking for. Even if you're not quite sure yet, or just need a little friendly free advice, we're here when you need us.
We look forward hearing from you.

Phone: 0116 402 8600

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