We’re here to help your business be seen and heard for all of the right reasons. Whether you want a one-off article writing and distributing to the local media or an in-depth PR strategy creating, implementing and managing for the national or trade and technical press, we are the people to help.
As a PR agency, our skills lay in researching, writing and distributing news releases, case studies, technical papers, copywriting and crisis management. As PR and communications professionals, we recognise the critical need to be diligent in providing journalists with trusted, accurate and relevant content.
Before the stories, articles and papers are written, we need to help you understand your audience for each communication, and which reporters, journalists, editors or bloggers we are writing for to ensure you appear in the most appropriate media. We’ll also arrange and manage any photo or video shoots, media calls or interviews.
Whether you're a small business or a large corporation, our public relations team uses the most powerful media database in the industry to help you reach your target audience. With access to over a million influential people, outlets and opportunities, we'll work with you to identify the perfect editor, influencer or journalist, at just the right moment, to help spread your message effectively and in a way that resonates with your audience.
When it comes to effectively communicating your business to your target audience through the media, you need a team that knows what it's doing. Our experienced professionals understand the importance of creating a strong image and maintaining lasting relationships with the right audiences.
We will build and maintain your relationship with your chosen media. Creating targeted media lists will enable us to reach the people that matter to your story, topic or campaign and send them your release on time. We can see how each communication has performed with full engagement tracking and get the feedback needed to schedule follow-up calls and optimise your next release.
So why wait? Let us help you start reaping the rewards of successful PR today.
Public relations (PR) is crucial for any business or organisation to succeed. It's through PR that your business can establish a good reputation and connect with its target audience. A strong PR strategy will help build trust in your brand, enhance credibility and build positive relationships with the media and stakeholders.
PR can help position a brand as an industry leader. By sharing thought leadership pieces, case studies and technical papers, businesses can showcase their expertise and experience, which can ultimately encourage others to seek their services.
Effective PR also plays a crucial role in managing crises, whether external or internal. A company that responds promptly and transparently to crises can maintain its reputation by minimising damage and restoring the confidence of its stakeholders. Strong and honest public communication can improve customer loyalty and employee morale while attracting new investors and customers.
When handled correctly, PR can limit any potential damage to a brand and even turn negative news into a positive story.
"Most journalist need PR professionals to supply quality data, such as current trends and market data."
"More journalists use multimedia in their pieces than ever before, especially images, infographics, videos and social media posts"
"Take every opportunity to invite journalists to attend events in-person rather than virtually. It'll do wonders for building relations."
Applebee Marketing & PR will be your go-to partner. Our friendly and professional team tailors services to fit both small and large businesses needs, ensuring a consistent level of quality regardless of project scope or size. We have years of expertise in crafting tailored solutions that suit any projects, ranging from branding revamps, product launches to strategic planning.
For those looking for guidance on how best maximise resources available while meeting corporate goals - look no further! Let our dedicated team handle all your marketing efforts with complete transparency. You'll know exactly what’s happening every step along the way so you can rest easy knowing your business is in great hands!
Every business, product, service and customer is different. We tailor our marketing & PR services and the support we offer to best suit the needs of your business, your target customer and your budget. It's all about helping you engage with your target customers.
"There is only one thing in the world worse than being talked about, and that is not being talked about."