First impressions really do matter. With high-quality visual content you can instantly captivate your audience. By incorporating professional photography and videography into your marketing materials, you can effectively engage potential customers right from the start.
Consider the visually-driven success of Airbnb or Virgin Atlantic Holidays. Their carefully curated and professionally shot photographs not only showcase the properties in the best light but also evoke emotions, enticing users to explore further and make bookings.
Applebee Marketing will guide you through the process of creating effective video and photography assets for your campaign. Ensuring their professional photographers and videographers capture the perfect images for you.
Professional visual content helps build trust and credibility among consumers. A survey by BrightLocal revealed that 60% of consumers consider local search results with images more credible than those without. By investing in high-quality photography and videography, businesses convey a sense of professionalism and attention to detail, making them more likely to be perceived as reliable and trustworthy.
For example, the luxury fashion brand Burberry is renowned for its visually stunning marketing campaigns. By employing professional photographers and videographers to capture their collections, they create an aura of luxury, sophistication, and quality, ultimately reinforcing their brand image.
The ability to create a lasting first impression, enhance brand credibility and trust, increase social media engagement, and convey a consistent brand identity are just a few of the benefits that professional visual content offers.
By investing in professional photography and videography, businesses can set themselves apart, engage their audience effectively, and ultimately drive conversions and sales. As technology continues to advance, the demand for visually compelling marketing materials will only grow, making it imperative for businesses to prioritise the use of professional visual content in their marketing strategies.
Video is an increasingly important part of a business’s marketing strategy. Often thought of as being ‘too expensive’, properly planned and executed videos can not only be more affordable than most people think, but also incredibly successful.
With advancements in technology, the barriers to entry for video production have significantly decreased, making it more accessible and cost-effective for businesses and individuals alike. By working with a skilled production team, setting clear objectives, and using creative strategies, it's possible to create impactful videos within a reasonable budget.
Whether it's a promotional video, a product demonstration, or a customer testimonial, well-crafted videos have the power to captivate audiences, generate buzz, and leave a lasting impression, ultimately generating new leads and increased sales.
"The key to creating effective visual content is to keep it simple. Focus on content that's clear, concise and easy to understand."
"Whether photos, videos, or other visuals, always ensure they align with your marketing strategy, brand and message."
"Four times as many consumers would rather watch a video about a product than read about it."
Applebee Marketing & PR will be your go-to partner. Our friendly and professional team tailors services to fit both small and large businesses needs, ensuring a consistent level of quality regardless of project scope or size. We have years of expertise in crafting tailored solutions that suit any projects, ranging from branding revamps, product launches to strategic planning.
For those looking for guidance on how best maximise resources available while meeting corporate goals - look no further! Let our dedicated team handle all your marketing efforts with complete transparency. You'll know exactly what’s happening every step along the way so you can rest easy knowing your business is in great hands!
Every business, product, service and customer is different. We tailor our marketing & PR services and the support we offer to best suit the needs of your business, your target customer and your budget. It's all about helping you engage with your target customers.
Consumers who watch a product video are 85% more likely to purchase that product.